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The Designer Essentials Club
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How to Edit the Templates
Download All Templates
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Event Calendar
01 – Onboarding + Project Proposals
My Onboarding Process (17:39)
Client Management Systems
Identifying Who Your Dream Client Is
Red Flags to Look For in Clients
Questions to Ask on Intro Calls
Sending Project Proposals
Real Proposal Walkthrough (34:48)
Things to Include in Your Contract
True Story – I Turned Down a Client + They Thanked Me for It (10:03)
True Story – A Client Cancelled on Me (11:16)
Pricing Yourself
Using Asana with Clients
Figuring Out Project Timelines
02 – Brand Creative Direction
Why Creative Direction is Important
Branding Questionnaires
Creative Direction Presentation
Real Creative Direction Walkthrough
Using Screen Recordings (8:01)
Getting Feedback
03 – Logo Concepts
The One Concept Method vs. Multiple Concepts (11:54)
First Concepts Presentation
Real First Concepts Walkthrough (7:21)
Refined Concepts Presentation
Real Refined Concepts Presentation (12:21)
How to Avoid Endless Revisions
True Story – My Client Didn't Know What They Wanted (9:31)
True Story – My Client Didn't Want to Change Their Logo (18:22)
True Story – My Client Didn't Like the Logo that I Designed (27:51)
04 – Brand Style Guide
Style Guide Presentation
Real Style Guide Walkthrough (14:18)
Preparing + Sending Final Files (19:25)
05 – Web Direction + Design
Web Questionnaire
Website Direction Presentation
Real Web Direction Walkthrough (14:31)
Gathering Content From Your Client
Real Content Gathering Walkthrough (16:28)
Website Mockups + Adobe XD
Real Website Mockups Walkthrough (14:16)
Sending Your Mockups to a Developer
Real Developer Handoff Walkthrough (6:09)
Creating Website Tutorial Videos for the Client (7:47)
True Story – My Website Project Was Delayed for 6 Months (9:41)
True Story – My Client Wasn't Happy with Their Website (10:04)
Bonus Lessons
How to Raise Your Prices (11:11)
Email Prompts
How I Use Dubsado
Design Business Blueprint Training
Abbey's 2021 Year in Review + Goals for 2022
Watch Me Work
Logo Design Process
Refined Logo Design Process
Customizing Logo Typography
Designing a Semi-Custom Shopify Homepage
1-Week Shopify Website (Customizing w/ CSS + Liquid)
Workshops
Watch All Guest Workshops
Cold Pitching w/ Kirsten Lawler
Brand Strategy w/ Melinda Livsey
Packaging Design w/ Laura Evans (76:41)
Dubsado w/ Krystal Clark (73:05)
Passive Income w/ Abbey (77:42)
IG Video Content w/ Latesha Lynch (74:34)
Value-Based Pricing w/ Morgan Rapp (89:15)
Getting Clients w/ Abbey
Hiring Employees + Contractors with Meg Baker
Live Q+As
January 2023
December 2022
November 2022
October 2022
September 2022
August 2022
July 2022
June 2022
May 2022
April 2022
March 2022
February 2022
January 2022
December 2021
November 2021
October 2021
August 2021
July 2021
June 2021
April 2021 (54:44)
March 2021 (64:54)
February 2021 (59:46)
January 2021 (49:17)
November 2020 (49:16)
October 2020 (38:28)
Watch Previous Q+As
Hot Seat Coaching
Watch All Coaching Sessions
True Story – My Website Project Was Delayed for 6 Months
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